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Glamouraholics: the Case Study

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Glamouraholism a legal and socially approved form of addictive behavior comprising perfectionism, snobbery and excessive consumption. Women are suffering from this behavioral disorder as well as men. For the seeming manageability glamour as the phenomena and the addiction it causes haven't yet been investigated by neurophysiology and the specific therapy hasn't been developed.

David F., Age 30
New York City

David had only to stop buying up endless stuff for maintaining the metrosexual appearance and he soon was able to move to Manhattan into the luxury apartment and started furnishing it.

Though on the surface it could seem that the remission helped him to stop making money fly buying lots of neckties, studs and everything, and that it helped him to save money for investing them into the real estate, deepening into the case one can see that it turned into a progressive form. The megaloglamouraholism declared itself. Instead of purchasing miscellaneous he started with he is now ending in bigger forms of luxury. So, putting ethics on the side, prognosis is absolutely disastrous.

Jessica P., Age 22
Los Angeles

After her car had stopped for its own peculiar reasons poor girl spent the whole night in the street just because her tiny and smart phone was run down at the very moment she was going to call for a rescuer after she'd made an urgent 1-hour call to her friend Kathy. Jessica was all alone in the dark, hungry and thirsty, because nobody on the road stopped to help her except the sweat guy, the onion guy, the smoker, and something like a hundred of "contemporary classic" cars!

Rather hopeless prognosis but the outcomes of Jessica's glamouraholism are still uncertain. Needs serious therapy.

Pamela R., Age 34
Washington D.C

Usage of Cosmetics: soap, shampoo, toothpaste
Jewelry: none

Preferences in Clothes: longwearing
Shoes: comfortable
Watch: electronic "all-rounder" to wear with anything to any occasion
Interior design: maximum of light and minimum of dust

Spicy details: none

If Pamela keeps on turning off the TV during the commercial breaks, avoiding fashion magazines, standing apart from other women (especially Barbie and Lucy types) and men (for not to wish being attractive), it'll need no prognostication at all. Quite optimistic.

Clinical Picture

First symptom is the phrase, "I have nothing to wear!"

Progressive disorder is characterized by the following exclamations. If you hear them you should call the ambulance immediately:

"She's wearing last season Prada! She is decaying!"

"Would you give me 400 bucks to buy this nice handkerchief?"

"Ran out of money! Forced to go to Paris for some clothes."

Treatment Approaches

Although there's no specific therapy, there are some common approaches to learned behavior treatment. At least you could choose between hypnosis and rational therapy depending on the severity of the case. It should be suggestionized as follows and it's better if the patient repeats the phrases himself/herself:

(Before looking through fashion magazines) "It's all cheat!"

(After looking through fashion magazines) "My head's become a trash-holder!"

(Before the shopping) "I'll just watch the windows!"

(After the shopping) "I shouldn't have spent a fortune on that!"

Don't try self-treatment insisting that your girlfriend is beautiful naked. You may complicate the case and cause an epiphenomenona such as exhibitionism.

Svetlana Rybachenko
Fashion Editor

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